About us
Created in Sweden
LAOLA was founded in southern Sweden. The man behind the ship is J. J is a very ambitious person who wanted to create something for the future. Nowadays, clothing brands are not set to continue their journey. J thinks that people seek fast happiness but wants to make sure that LAOLA is going to be something that is worn in other circumstances. J was born in a small town and has moved around a lot. J was very involved in sports at a young age; therefore, competitiveness came through. The goal with LAOLA is to succeed in the Swedish clothing market and make sure that every single customer is satisfied with their purchase.
The Name
LAOLA.
The brand originated from the innovative vision of J. Inspired by his Latin American heritage, J envisioned a brand that seamlessly blends his cultural roots with universal appeal. Combining "LA" with "OLA," meaning "wave" in Spanish, reflects J's deep appreciation for the mesmerizing beauty of ocean waves. He aimed to craft a brand name that is effortlessly memorable and universally pronounceable, embodying accessibility and inclusivity for all.
Concept - D Wave
Some of our collections will be limited stock, this concept will be one of them. D Wave will be a collection that has different type of waves on the back. This to keep the concept of LAOLA. ongoing. We will for whom who wants the old collection it will come back some times. But no one knows when.